The Burger King
Addendum to previous notes on JT concert..
Proud of my JT experience I have been gingerly interweaving it into conversations here and there over the past week and have been suprised by the number of people I know who also attended the concert. What has been most interesting peoples reactions to what would outwardly appear to be an inocuous pop show. None more interesting than the observations of a particularly astute advertisig industry colleague - who noted that the JT had actually managed to subliminally integrate the MacDonalds "I'm lovin it" tagline into the last 15 minutes of his show. JT evidently quietly coaxedthe line over and over again whilst intro'ing his band. I guess you have to give the golden arches their creds...on the one hand they appear to be on a media back foot - defending themselves against the public furor of childhood obesity and issues raised by 'Supesize' me, yet on the other very much forward footing - leveraging the incredible influence of a pop idol endrorsing 5,000 teenageers and and the few twenty-somethings to boot.
MacDonalds Shock and awe tactics..
